Our Story

New Dia is an exceptional minority-owned business, neighbor, and benchmark for inclusion and diversity within the cannabis industry here in Massachusetts. Our vision, “Diversity in Action” reaches well beyond being a cannabis retailer. Our diversity-centered philosophy represents doing business in a responsible, ethical and compassionate way that provides opportunity to communities and people who have been disproportionately harmed by the war on drugs. Our vision relies on our skilled team and network of trusted partners who demonstrate integrity, professionalism, and inclusion, allowing us to provide excellence to our customers and to our communities.