OUR MISSION
New Día is dedicated to revolutionizing cannabis retail by creating a unique and immersive experience through our Cannabis Mall & events space. We are committed to fostering a collaborative, inclusive and progressive environment that truly represents the people of Boston.
OUR VALUES
PRIDE
Our sense of pride runs deep in Boston. New Día celebrates our city’s unique character, while striving to honor our roots as true Bostonians and stewards for progressive cannabis culture.
LEGACY
The city of Boston is rich in history. Just like those who have come before us, we believe that our actions today can create a lasting legacy for future generations. We are committed to building a community that is sustainable, ethical and impactful for years to come.
CULTURE
Boston has rightfully earned its title, The Hub. From our sports, to our music, to our universities, to our 23 neighborhoods and beyond -- New Día is excited to serve as a cultural platform that showcases all that makes us who we are.
SHOP BY CATEGORY
WHAT ARE PEOPLE SAYING
