At New Dia, we are not just selling cannabis, we are building a community – a movement based in collaboration that celebrates diversity, economic empowerment and progressive cannabis culture. As a minority-owned business, we believe in taking action to promote diversity, hence the 'DIA' in our name – Diversity In Action. New Día is here to show that social responsibility and business success can go hand in hand.
Being located right on Lansdowne St. across from Gate E at Fenway Park, New Dia is perfectly positioned to showcase the unique cultural and historical significance of the area. We are committed to being a good neighbor and to fostering a culture that values our people, our partners and the many privileges of our platform. With our neighbors being the Boston Red Sox, the House of Blues and Fenway’s new MGM Music Hall, we are bringing cannabis to the front and center of Boston’s sports and music culture.
We are proud to offer a wide selection of top-quality cannabis products for adult-use customers. We believe that cannabis should be accessible and understood by everyone. Our knowledgeable staff is here to help you find the perfect products for your needs.