Celebrate Juneteenth at New Día Fenway

On June 19, we at New Día Cannabis Co. are proud to commemorate Juneteenth, a pivotal day in American history honoring the end of slavery and celebrating Black freedom, resilience, and culture. Join us in marking this remarkable occasion with connection, education, and community.

A Brief History of Juneteenth

Juneteenth traces its roots to June 19, 1865, when Union General Gordon Granger arrived in Galveston, Texas, and announced the end of slavery—more than two years after President Lincoln’s Emancipation Proclamation.

What followed was a wave of jubilant celebrations across Black communities: expressing liberation, unity, and reflection. Over time, Juneteenth evolved from a regional observance to a national holiday, officially recognized in the U.S. in 2021—an overdue acknowledgment of Black Americans’ contributions to our nation.

Why Juneteenth Matters at New Día

At New Día, we believe in more than cannabis retail. We’re building a space rooted in pride, legacy, and culture. Our mission highlights community upliftment and inclusivity—not just in the neighborhood of Fenway, but throughout the cannabis industry and beyond. As one of Boston’s few Black-owned dispensaries, we take Juneteenth to heart, honoring the legacy of those who fought for freedom and equity.

Integration of art and culture is core to our identity—through initiatives like the Black Walls Gallery, Boston’s first 21+ fine art space housed right in our building. We’re redefining what a cannabis dispensary can be: a community hub, a cultural platform, and an ongoing celebration of diversity.

Come Through and Connect

We’re open daily from 10 AM to midnight, located at 71 Lansdowne Street, right in the heart of Fenway Park—making us an ideal stop before or after a game or concert. Whether you’re here to learn, reflect, enjoy a unique cultural moment, or simply shop, we invite you to:

• Pop in and experience Juneteenth at New Día
• Browse our wide menu of premium flower, pre-rolls, edibles, and concentrates
• Enjoy a welcoming space that echoes Boston’s vibrant, evolving spirit

Why You’ll Love It

• A uniquely Boston vibe. From Fenway to fine art, our space is curated to reflect the city’s energy and legacy.
• Community engagement. We host events, spotlight local talent, and offer perks through our MVP and Pledge Día programs.
• Black-owned, equity-focused. Celebrating Juneteenth here resonates with our values—honoring history and ensuring the future of cannabis is inclusive.

Join Us on June 19

Bring a friend, bring curiosity, and bring your appreciation. Whether it’s your first visit or you’re already part of the New Día family, this Juneteenth is for you. Come connect with history, culture, and community in a setting that embodies what it means to be proud, bold, and rooted in legacy.

See you at New Día Boston—where freedom matters, every day.